In the rush to establish a website it’s easy to forget that just having a site is only the beginning of the opportunity. Like all other functions, your site must be managed to get the best results.
The Internet offers an equal playing field for small, medium and large corporations in reaching thousands of potential customers daily. The two main approaches in reaching your potential customers with Internet marketing are:
1. PPC (pay per click) advertising.
2. Natural search results in search engines.
One question you have to ask yourself is, can you afford to have your website professionally optimized for higher search engine placement, or should you use PPC as the main way to draw potential customers to your site.
A website that ranks in the top ten results in search engines can generate 500,000 visitors easy, and if you paid .15 cents a visitor through PPC, those 500,000 visitors would cost you $75,000.
There are several ways to jump start a websites traffic
with quality visitors. Let PK4 help you maximize your websites potential with
a sound well thought out Internet marketing strategy for success.
PK4’s practice is multidimensional, involving a review of website structure and content along with public relations to supplement any established online advertising.
Our Search Engine Optimization (SEO) is made up of FIVE basic tactics. Click on each item below to visit a page outlining the basic principles behind that tactic.
1. Content
2. Structure
3. Linking
4. Meta tags
5. Submission
Each element is important in one way or another, but most SEO firms place too much emphasis on too few of these, favoring some above others or, worse, over emphasizing one element. Too much attention to some items on this list can lead to your website being banned by search engines.
PK4 Internet Marketing emphasizes these points in order from one through five with content ranking first in importance and submission ranking last. This may seem counterintuitive, but top SEOs have consistently proven that content-rich sites with intelligent page architecture leads to quality sites linking to yours. Those inbound links will lead to your site being well regarded and regularly “spidered” due to Link Popularity.
Submission is now relevant at just four resources -
1) The top three search engines, 2) Yahoo directory, 3) Vertical portals and
4) Industry directories. Due to constantly changing industry alliances and
occasional mergers, these resources remain in constant flux. PK4 Internet
Marketing emphasizes those strategies to gain a lasting ROI through intelligent
and ethical search engine optimization.
Five Steps to Victory
1. Identify the weakness.
2. Fix the weakness.
3. Attack the weakness with your plan.
4. Your opponent will be forced to defend the weakness.
5. Then, AND ONLY THEN, you can maximize your ROI.