Internet Marketing Strategy

Search Engine Optimization

Let’s face it the Internet is a highly competitive marketplace. If your website is not in the top positions on a search engine, odd’s are no one is finding your site! Ask yourself, when you are looking for a product online “how many pages do you scroll down on a search engine” one, maybe two.

Search engine optimization is the process of fine tuning a website's natural or organic search results for specific keyword phrases for search engines, utilizing proper coding, fresh updated content, RSS feeds, sitemaps, internal and external linking architecture.

The best way to achieve higher organic results is through proper coding of meta tags and alt image tags, along with relevant and useful content that is updated frequently either through adding fresh content manually, or by utilizing relevant Really Simple Syndication (RSS) feeds. Sitemaps are very important for search engines either in an html format or by supplying them in an xml file. Your internal linking architecture and back linking is important, along with your internal site navigation.

Let us help you get your website ranking in the Top Positions.

Who needs Search Engine Optimization?

Any website that wants to be ranked in the top search results for major search engines. If your keywords are competing with 100,000 plus results, very few potential customers are going to click through 20 pages to find you.

Optimizing your website for higher search results is like a fast paced game of chess with search engines. Search engines are constantly changing their algorithms they use to sort results. The one thing you can do is make sure that your website is on a level playing field using properly designed SEO techniques.

What good is a great looking website if no one can find it? The saying "build it they will come" is not true with the Internet. What is a true statement would be "build it properly and they will come in the thousands".

Benifits of hiring a Search Engine Optimization professional

Ask yourself the following questions to see if you may benefit from hiring an SEO professional:

Is your website ranked in the 10 ten search results on major search engines?

Are you happy with the amount of sales generated by your website?

Are you preparing online Press Releases promoting your products or services?

Are your websites Google page rank a zero?

Are you following proper SEO guidelines with respect to coding and adherence to established copy/keyword standards so you are not penalized or banned by search engines?

Are you analyzing your page content/copy, meta tags, page title/descriptions, site structure, internal link structure, spider friendliness and back links now?

Are you getting the number of visitors to your website that you expected?
FYI, 90 percent of all traffic is generated through search engines.

Are you confident that some of the techniques you are using will not penalize your or get your website banned by some search engines?

Has your staff or webmaster been properly trained for SEO?

Do you know why your competitors website is ranked in the top 10?

Can your customers easily find your products or services on the Internet, because you are buried 10 pages deep in the search engines?

The most important question you should ask yourself would be? Do I want my website and online exposure to evolve to, a highly visited website that provides useful information to your existing and potential customers while maximizing sales and profits?

Our Search Engine Optimization Services include:

Analyzing your website architecture, link structure, content and document optimization to troubleshoot your sites ranking problems.

Research targeted, competitive and latent keywords and match up to relevant content pages.

Optimize various website components including copy, meta tags, page title/descriptions, internal linking, sitemap, ect.

Make optimization recommendations for search engine rankings for your site, including page content/copy, meta tags, page title/descriptions, site structure, internal link structure, spider friendliness and back links.

Our recommendations will follow proper SEO guidelines with respect to coding and adherence to established copy/keyword standards.

Monitor your overall success with regard to keyword ranking, indexed pages, back links, etc.

Perform competitive analysis to help improve future SEO results.

Generate progress update reports for SEO campaign.

Once our initial review is complete we will provide you with a report of your current status along with recommendations to improve your search engine rankings for you to review. All website analysis will be done on a bid basis and the cost can vary depending on your websites complexity.

Content is King in SEO
The biggest mistake made by web site owners is to believe that visitors come seeking to BUY your product, when in fact, most of those visitors come seeking INFORMATION about your product or industry BEFORE making a purchase.

Search engines steer information seekers to sites that contain significant text-based information about their products or services.

Up to 50% of those customers that find your web site can find you through the search engines if your site is optimized. That means that more than half your sales will come from among those search engine visitors. Why is it more than half of your sales? Because those web site visitors who find you through the search engines were actively seeking what you sell!

Top ranked web sites have one thing in common - lots of content in the form of INFORMATION. Those sites that answer the buyer questions with significant TEXT based information who make it easy to purchase their product or service will ultimately make the most sales. Bottom line: content translates to both high search engine traffic and to visitor satisfaction leading them to make their purchase from you while at your site.

Site Architecture in SEO
Brains beat Beauty on the Internet
To make a long story short, insufficient text is the biggest detriment to Search Engines understanding the content of your site and the most common error by webmasters more concerned with visual presentation than Search Engine Rankings.

Every web page is made up of elements of HTML coding that can be read by a web browser and translated to a visual representation of a page displayed on computer screens. This page can include images, text styles, backgrounds, colors and structured designs that together create and display a complete web page. Each of those pages is linked through hypertext or image links to other pages, either within the same site or outbound links to additional web sites.

The way these pages are structured and built can determine how well a search engine can index and rank each page, based on content and proper use of each element within that architecture. Some of those very technical elements can make it either easier or more difficult for search engines to "understand" what the page is about. The more "understandable" your page is to search engines, the more likely your site will be properly indexed and rank well.

Such things as badly implemented interior link structure, injudicious use of javascript, being overly dependent on photography and graphics and embedded "Flash" movies seriously hamper the ability of a search engine to "understand" and rank your pages for relevancy.

PK4 understands the value of a balanced approach to graphics and text and works to make your site easy to navigate, easy to look at and, more importantly, easy to INDEX by the search engines. Don't let poor site architecture lead to a collapse of your web site due to lack of search engine structural elements.

Linking Campaigns in SEO
Linking between web sites has always been highly valued by web surfers as a way to find relevant, related information online. Now the search engines place more emphasis on inbound links to your site, simply because it is a measure of the value that your peers have placed on your site by linking – or referring – to it. Natural linking patterns take years to develop, but are rewarded by search algorithms.

PK4 has successfully developed methods to gain those natural links at a quicker pace to improve your ranking.

The more INBOUND links pointing to your web site from other relevant, related and complementary web sites, the higher your search engine rank can climb.

This ranking algorithm used by search engines has created all manner of attempts to subvert the linking process by establishing networks of sites in what is known as "LINK FARMING." It’s an unethical attempt to increase inbound links to participating sites and is actually penalized by the search engines now, as is the practice of purchasing links from networks of sites.

PK4 has established techniques to gain highly relevant inbound links to your business web site from IMPORTANT highly ranked web sites that improve your Google PageRank™ and concentrate on gaining quality traffic to your site. Our method involves article marketing and online press release distribution and content aggregation for quality, one-way inbound links to your site from only relevant and targeted sources.

Meta tags in SEO
Meta tags contained in HTML code were once seen as the very important ingredient in Search Engine Optimization and at the time they received inordinate attention. The result of that attention was abusive keyword stuffing in meta tags by web site owners eager to increase traffic to their site. The search engines soon made meta tags less important until they became nearly meaningless - with one exception - the TITLE meta tag.

The title tag is by far the most important of those little comments behind a web page, because it is visible in the visitors' browser title bar, is used by many search engines in the first line of text shown in search results when (and if) your site does show up at a search engine.

PK4 optimizes the text on your page first, then chooses a title tag that reflects the content of that page to apply DIFFERENT TITLE TAGS to each page of your site. We do this based on research determining the best keyword phrases to target in your industry. Arguably, every page on your site should contain different information, and therefore, different title tags to tell visitors - and search engines - what that page is about.

Submission in SEO
Submission used to be critically important to getting your site ranked in the search engines before they became much more sophisticated at crawling the web. There were submission services everywhere offering to "Submit Your Site to Thousands of Search Engines!" This is no longer necessary or even advisable. Consolidation of the search engine industry through partnerships and mergers has made wide submission completely unwarranted.

Today it has become necessary to be indexed by fewer and fewer search engines since only a few significant and important search engines remain. Those that do remain have partnerships with many other search engines through either Pay-Per-Click programs, backup result partners, meta search companies or paid inclusion programs. Keeping track of industry alliances remains one of the core competencies of many Search Engine Submission Firms.

PK4 is always updating our knowledge base and adjusting our strategies based on the latest industry news. Take advantage of our understanding of what truly matters when it comes to Paid Submissions as well as free Crawler-based submissions and all of the latest important search engine news through our own partnerships and alliances with other SEO firms and marketing companies online.